👋 Hi, I'm Abinesh.

Growth @

Snapsmile

✅ Scaled Meta ad spend 2.6x through optimized creative testing, driving monthly revenue from $22K to $91K

✅ Partnered with engineering team to develop Airtable analytics dashboard tracking the patient acquisition funnel, identifying lead qualification as a critical bottleneck

✅ Implemented automated SMS workflows for lead qualification, increasing lead-to-appointment conversion driving 4x growth in monthly appointments (44 to 182)

✅ Restructured to pay-per-lead billing system replacing month-end invoicing, resolving cash flow constraints, and reducing patient scheduling time

CS & Growth @

Imprimo

✅ Led multi-channel acquisition strategy, increasing user base by 700% in 9 months

✅ Managed $150K+ Meta ad spend driving 1,350 user registrations and $200K+ ARR through data-driven campaign optimization and audience targeting

✅ Increased user engagement by implementing personalized onboarding flows and in-app tutorials, doubling active paid subscribers while maintaining a 2% monthly churn

✅ Secured and led strategic partnership with Cosimo Marketplace (UK), integrating portfolio management tools with their emerging artist sales channel to capture new market share in the UK

Demand Gen @

Canadian Health Labs

✅ Led end-to-end Meta campaign management: oversaw budgets, analyzed performance metrics, identified optimal ad types for the target audience, and guided the pivot from a rewards-based to a value-driven marketing approach.

✅ Conduct in-depth customer research to identify pain points, desired outcomes, and transformations, informing the creation of targeted ads that reduced average cost per lead and enabled campaign scaling via Meta.

✅ Direct a 3-person creative team, providing copy, design, and shoot direction while overseeing the production of all campaign assets to ensure brand consistency and maximize performance.

Biz Dev & Growth @

The Tech Society

✅ Led end-to-end Meta campaign management: oversaw budgets, analyzed performance metrics, identified optimal ad types for the target audience, and guided the pivot from a rewards-based to a value-driven marketing approach.

✅ Conduct in-depth customer research to identify pain points, desired outcomes, and transformations, informing the creation of targeted ads that reduced average cost per lead and enabled campaign scaling via Meta.

✅ Direct a 3-person creative team, providing copy, design, and shoot direction while overseeing the production of all campaign assets to ensure brand consistency and maximize performance.